Dr. Mark Friesen is the Founder and Managing Partner of QUINTA Consulting, a Frankfurt-based consulting firm specializing in the parking and mobility sector. Since 2012, Mark and his team have successfully delivered over 150 projects across 16 countries, supporting clients such as airports, cities/municipalities, parking operators, investors, and automotive OEMs.
With more than 20 years of industry experience, Mark advises on pricing strategy, digital transformation, and commercial optimization. His work focuses on helping clients navigate the evolving mobility landscape and unlock value through innovation, pricing and data-driven decision-making.
Mark holds a PhD in pricing from the University of St. Gallen and an MBA from EBS Business School. He is a regular speaker at international parking and mobility conferences and lectures at several European universities.