Full Name
Morten Hother Sørensen
Job Title
Head of Parking Europe and UK
Company
Arrive
Speaker Bio
Morten Hother Sørensen is Head of Parking Europe and UK, Arrive (Former EasyPark group) & Corporate Board Member, European Parking Association
Morten Hother Sørensen is a results-driven executive with a strong focus on the European market, possessing over a decade of leadership experience in urban mobility and mobile payments. As a key figure at Arrive (Former EasyPark group), he has been a primary driver of the company’s aggressive growth strategy and successful expansion across Europe. His expertise in developing mobile services and strategic business models has helped establish Arrive as a market leader, expanding its footprint to over 20 countries in Europe alone.
A respected voice in the industry, Morten is particularly interested in the digitalization of the parking ecosystem, smart mobility, and the possibilities of camera-based parking payments and enforcement. He holds a position as a Corporate Board Member for the European Parking Association (EPA), where he actively contributes to shaping the future of mobility in smart cities by leveraging technology to create convenient, stress-free parking solutions for customers while also providing data-driven insights to help cities optimize their infrastructure and policies.
Morten holds an MBA from Luiss Guido Carli University, Rome, Italy and an MSc in Economics from Aarhus University, Denmark. He has also completed numerous executive education programs, including diplomas from IMD, Harvard Business School, The Wharton School, and INSEAD, focusing on topics such as risk management, business analytics, strategy, and marketing.
Morten Hother Sørensen is a results-driven executive with a strong focus on the European market, possessing over a decade of leadership experience in urban mobility and mobile payments. As a key figure at Arrive (Former EasyPark group), he has been a primary driver of the company’s aggressive growth strategy and successful expansion across Europe. His expertise in developing mobile services and strategic business models has helped establish Arrive as a market leader, expanding its footprint to over 20 countries in Europe alone.
A respected voice in the industry, Morten is particularly interested in the digitalization of the parking ecosystem, smart mobility, and the possibilities of camera-based parking payments and enforcement. He holds a position as a Corporate Board Member for the European Parking Association (EPA), where he actively contributes to shaping the future of mobility in smart cities by leveraging technology to create convenient, stress-free parking solutions for customers while also providing data-driven insights to help cities optimize their infrastructure and policies.
Morten holds an MBA from Luiss Guido Carli University, Rome, Italy and an MSc in Economics from Aarhus University, Denmark. He has also completed numerous executive education programs, including diplomas from IMD, Harvard Business School, The Wharton School, and INSEAD, focusing on topics such as risk management, business analytics, strategy, and marketing.
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