Director of Innovation and Digitalisation at METALESA SEGURIDAD VIAL, where he leads projects that integrate technology, sustainability and industrial design to improve road safety and smart mobility. With more than 20 years of experience in innovation and business transformation, he has been coordinating the company's R&D&I strategy since 2019, promoting smart solutions and strategic alliances. Under his leadership, Metalesa has been recognised with the Ponle Freno-AXA 2024 Award for Innovation in Road Safety. He actively participates as a speaker at national and international conferences on mobility, sustainability and digitalisation, representing Spanish innovation in European forums and sector meetings and at trade fairs, sharing the company's innovative vision in the field of safe and sustainable mobility.