Kristin Virshbo is the CEO of Castle Rock, a leading software company that works with transport authorities across North America and Europe to capture and share vital roadway information. With roots in the UK, where the company contributed to the early development of RDS-TMC, Castle Rock has a long history in intelligent transport systems. Today, they are the technology provider behind the TII Traffic website in Ireland, along with similar traveller information services throughout North America. Castle Rock specializes in building intuitive, reliable solutions that improve road safety and mobility, with expertise spanning Traffic Management Systems (TMS) and Traveller Information Systems (TIS).