Yasmin Jefferies is a Business Development Manager at the British Parking Association (BPA), where she focuses on membership recruitment and engagement activities. Yasmin is passionate about equity and innovation and is committed to elevating women’s voices and visibility across the parking and mobility sector.

With over eight years of industry experience, she will be playing a central role in leading the European Women in Parking Group as co-chair. Alongside BPA members, Yasmin also works closely with the EPA secretariat members to drive strategic growth and engagement across with EPA. At this year’s European Parking Conference & Exhibition, Yasmin will help launch the inaugural E-WiP session, setting the stage for future-focused dialogue on gender inclusion, innovation, and leadership in parking.